About Us

About primo accounting

We are a reliable Financial Consultant in UAE

Alzona & Noor Chartered Accountants (ANCA) is a team of professional, results-driven and single-minded individuals with a deep industry and practice experience in a full-range of Financial, Corporate, Taxation, Business Advisory and Accounting services. With a complete suite of advisory and consultancy services that span both Corporate Consultancy and Entrepreneurial Advisory, we touch and improve the businesses of many.

Our combined team of specialized professionals with diverse experience and exposure, helps our clients manage all their complex financial, accounting, taxation and corporate decisions well, through an optimal mix of industry insights, applied economic and deep sectoral knowledge and seamless synergies and collaborations, resulting in extended benefits for them.

Alzona & Noor Financial Consultants’ team specializes in providing tailored and creative solutions across all major services. We provide end-to-end advisory solutions to institutions, corporates, private businesses, emerging startups and entrepreneurs.

CEO's Statement

Every success story has a humble beginning. Ours is the same. We believe that growth and development of people we work with is the highest calling of our leadership. Most of our team have young minds, whom we recruit, train and are personally involved with, for imparting knowledge; converting them into successful, smart, mature and responsible individuals, who then not only work for the common goal to maximize clients’ value but also become responsible human beings for the society at large.

Our operating philosophy is to serve businesses and individuals with a unique blend of innovative and strategic corporate advice, which creates sustainable value for all the stakeholders involved.

We are client-focused and work with them as partners in their businesses, assisting them to get the best value for every penny they spend. We are not about being the cheapest; we believe in providing the best money can buy. This is why the client retains us as business partners in their growth journey. ANCA’s practical and client-driven transformational solutions set us apart for being the first to bring the deal to the table.
We absolutely believe in independence and objectivity while advising client(s) no matter the cost. We build and thrive relations on trust.

Our Approach

We have a set of standards followed throughout our firm to value our clients which are enumerated below:

  • Place emphasis on understanding the client and the respective culture in each of the countries in which they operate.
  • For each assignment, put together the best possible team and provide a timely response to meet clients’ needs and deadlines.
  • Be committed to working alongside clients on their journey of growth and development, helping them achieve their ambitions.
  • To understand the client’s needs in all the specified areas rapidly and comprehensively.
  • Establishing effective communications, both internally and externally.

Our Characteristics

  • The key characteristics of our firm are quality, trust, efficiency and cost effectiveness. Our aim is to produce highly effective and cost-efficient services for our customers. We want businesses to work and start smoothly because if the business works better, the world works better. We have the most experienced and the best business and accounting brains in our firm who are strongly involved to meet our client’s requirements. Our vast experience in Dubai will assure you that your company will receive supreme and timely service without compromising quality and it will help you succeed in your business.
  • The size of your business is not what matters to us, what really important to us is to keep your trust in us intact from the very moment you choose us to guide you and set milestones for your new business.
  • Our commitment is all about the growth & progress of your business in UAE, which will provide us with an opportunity to establish a generation after generation relationships. We are here to stay forever. Our all group policies are structured based on our concept of never ending relationship with our clients

Customer Satisfaction Policy

We want ludicrously happy and satisfied clients!
If you have a complaint about our service or are not satisfied with our consultancy, then please mail us at veronica.primoservices@gmail.com and tell us why you aren’t happy and satisfied. Our policy of ensuring that our customers get satisfied has enabled an immense growth of PRIMO through referrals from contented clients.
But, if our services fulfil your expectations in the business industry, kindly spread the gospel to your circle of friends and associates.

Our main aim is to achieve 100% client satisfaction from our services.

Our Vision

We impact the business and personal futures of our clients by providing accounting services and business advice that can be trusted. We strive to meet this vision by building teams of dedicated professionals who are passionate about their work, and the success of our clients and the firm.

Our Mission

To be leading technology driven practice firm in UAE and Middle East Region.

Our Core Values

We will be fair, honest, transparent, ethical and legitimate in our conduct. Everything we do must stand the test of public and government scrutiny.

We will be passionate about achieving the highest standards of quality and exceptional customer satisfaction, always promoting meritocracy regardless of gender, religion and ethnic background.

We will invest in our people and partners, enabling continuous learning and building caring and collaborative relationships based on trust and mutual respect.

We will invest in our people and partners, enabling continuous learning and building caring and collaborative relationships based on trust and mutual respect.

We will invest in our people and partners, enabling continuous learning and building caring and collaborative relationships based on trust and mutual respect.

We will create a business environment and policies in such a way that our employees and customers will enjoy the highest state of happiness working with our organisation.

We provide expert advice for all size businesses.

We have a client-centred approach that makes us unique.


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